Business that wants to publish its catalog and start receiving organized orders.
Start
From $3,000,000 COP
Price varies depending on the number of products and the level of initial setup.
Online store system
Online store system for catalog sales
A system to publish products, receive orders, and manage your store from any browser.
What this system is
Not just a website. A solution made of three parts that work together: a store where your customers buy, a panel where you manage everything, and an API that connects both.
Public storefront
A catalog visible to your customers. Shows products by category, allows filtering, viewing product details, choosing variants, and placing an order.
Admin panel
A web panel with login to manage products, variants, categories, orders, brand settings, and team users.
API and database
A .NET backend that connects the store and the panel. Handles stock, orders, images, and brand configuration in real time.
What problem it solves
Businesses that sell manually through WhatsApp, social media, or loose catalogs, and need to organize their process without adopting a complex tool.
The customer sees the catalog with real availability.
They choose a specific variant: size, color, reference.
The order arrives with products, quantities, customer data, and address.
The business manages the order from a panel without depending on conversations.
What it includes
Public storefront
— Product catalog organized by category
— Search and filtering
— Product detail page with variants
— Price, stock, and weight per variant
— Images per product, category, and variant
— Shopping cart in the browser
— Checkout with customer data
— Department and municipality selection
— Shipping cost calculated by weight and destination
— Order confirmation
Admin panel
— Login with roles: admin and operator
— Dashboard with recent orders and basic alerts
— Product, category, and variant management
— Stock and image management
— Order management with status updates
— Order statuses: pending, paid, shipped, delivered, cancelled
— Brand settings: name, domain, logo, colors
— Panel user management
— Shipping rates and origin configuration
Backend
— REST API in .NET 8 with Entity Framework Core
— SQL Server database
— JWT authentication
— Image storage on Azure Blob Storage
— Configurable GA4 tracking
— Order confirmation email support
— Initial seeds for users, brand, catalog, and locations
How it works
1
The admin sets up the store
Creates categories, products, and variants with prices, stock, and images. Configures brand, shipping rates, and panel users.
2
Shares the public store link
The store has its own URL. It can be sent on WhatsApp, added to an Instagram bio, or shared anywhere the business already sells.
3
The customer browses the catalog
Filters by category, opens a product detail, selects a variant and quantity, and adds it to the cart. No prior registration required.
4
The customer completes checkout
Enters name, email, phone, department, municipality, and address. The system calculates estimated shipping by weight and destination.
5
The system records the order
The API creates the order and deducts stock. If email is configured, a confirmation is sent to the customer automatically.
6
The business manages the order from the panel
Reviews the order details, contacts the customer through their usual channels, and updates the status: pending, paid, shipped, delivered, or cancelled.
Who it's for
The system is built for small and medium businesses that sell physical products through a catalog and need to receive orders in an organized way.
Sells through WhatsApp, Instagram, or Facebook
Has active customers but the sales process depends on manual conversations. Needs a proper catalog and structured orders.
Already has defined products and customers
Knows their catalog, variants, and prices. Not in a validation stage — in the stage of organizing operations.
Doesn't need a complex online store
Can coordinate payment and shipping outside the system. Doesn't require an integrated payment gateway, electronic invoicing, or carrier integration.
Sells products with variants
Products come in options like size, color, reference, or presentation. Needs to manage price, stock, and images per variant.
Ships nationally or regionally
Dispatches to different cities and regions. Needs to estimate shipping cost by weight and destination, even if payment is coordinated separately.
What it does not include
The system receives and organizes orders, but does not close the full commercial operation automatically. The business is still responsible for confirming payment, coordinating dispatch, and following up with customers.
Integrated online payments (payment gateway)
Automatic payment reconciliation
Electronic invoicing
Carrier integration (shipping APIs)
Automatic shipping label generation
POS or in-person point of sale
Multi-warehouse inventory
Accounting or purchasing module
WhatsApp automation
Promotions or coupon module
Multi-vendor marketplace
Visual page builder
Plans and pricing
One-time activation fee. No monthly charges. Installment payments available. Ask for conditions.
Active business that needs to use the system as a daily operational tool.
Operate
From $4,800,000 COP
Price varies depending on catalog size, variant configuration, and level of support.
Business that already operates frequently and needs stability, advanced configuration, and extended support.
Scale
From $7,500,000 COP
Price varies depending on catalog volume, advanced configurations, and scope of support.
Frequently asked questions
No. The system receives and organizes order information. Payment is coordinated through whatever method you already use: bank transfer, cash on delivery, or other. If you need an integrated gateway in the future, that is evaluated as additional scope.
Yes. The admin panel is designed so you can create, edit, and update products, variants, prices, and stock without depending on a developer.
The deployment and domain plan is defined during activation. The store can run under your own domain. Hosting and domain costs are separate from the activation price.
It depends on catalog size and configuration level. A basic plan can be operational within a few days. More complete plans require more time for configuration and product loading.
The activation payment is one-time. Recurring costs are hosting, domain, and any external services used (email, cloud storage). There is no system monthly fee.
It is designed for businesses selling physical products with variants: clothing, accessories, home goods, cosmetics, and similar. This system is not intended for services, digital products, or restaurants with menus.
Ready to activate your store?
Tell us about your catalog size and type of business. We evaluate which plan fits and how to get your store activated.