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What this system is

Not just a website

It's a solution made of four parts that work together: your customers buy, you manage, and the API connects everything in real time.

PART 01

Public storefront

A catalog visible to your customers. Products by category, filters, detail view, variants, and order creation.

PART 02

Admin panel

A web panel with login to manage products, variants, categories, orders, brand, and team users.

PART 03

API and database

A .NET backend connecting every piece. Handles stock, orders, payments, images, and brand configuration in real time.

PART 04

Business page

A server-rendered page on your main domain that positions the business in search engines and drives traffic to the catalog.

What's included

Everything you need to operate

Public storefront

  • Product catalog by category
  • Search and filtering
  • Product detail page with variants
  • Price, stock, and weight per variant
  • Images per product and per variant
  • Featured products on the front page
  • Shopping cart in the browser

Checkout and shipping

  • Checkout with customer details
  • Department and municipality selection
  • Shipping calculated by weight and destination
  • Free shipping above a minimum amount
  • On-screen order confirmation
  • Confirmation email to the customer

Payments

  • Manual payment: transfer, Nequi, cash on delivery
  • Online payment with MercadoPago (from Operate)
  • Automatic confirmation of payment received
  • Order status driven by the payment
  • The gateway processes the charge, not a middleman

Customer account

  • Sign-up and sign-in (from Operate)
  • Profile and contact details
  • Saved addresses for future purchases
  • Order history
  • Reorder from a previous purchase

Admin panel

  • Login with roles: admin and operator
  • Dashboard with recent orders and alerts
  • Product, category, and variant management
  • Stock and image management
  • Orders with status updates
  • Related products for cross-sell (from Operate)
  • Brand, shipping, and user configuration

Business page

  • Server-rendered so search engines index it
  • Lives on your main domain
  • Consumes brand configuration from the API
  • Design aligned with your visual identity
  • Drives traffic to the store catalog
How it works

From catalog to managed order

01

You set up the store

Create categories, products, and variants with prices, stock, and images. Define brand, shipping rates, and panel users.

02

You share the link

The store has its own URL. Send it on WhatsApp, in your Instagram bio, or wherever you already sell. And the business page stays indexable on your domain.

03

The customer chooses

Filters by category, opens the detail, picks a variant and quantity, and adds to the cart. No prior registration unless they want one.

04

They complete checkout

Enter details and address. The system calculates shipping by weight and destination, and shows the total before confirming.

05

They pay how you prefer to charge

Online with MercadoPago, or through the channels you already use. Either way the order is recorded with its payment status.

06

You manage from the panel

Review the order, contact the customer, and move the status: pending, paid, shipped, delivered, or cancelled. Stock is already deducted.

Who it's for

Businesses that sell through a catalog

Built for small and medium businesses selling physical products that need to receive orders in an organized way, without standing up a full ecommerce operation.

Sells on WhatsApp, Instagram, or Facebook

Has active customers, but every sale depends on a conversation. Needs a catalog of its own and orders that arrive complete.

Already has defined products and customers

Knows its catalog, variants, and prices. Not testing whether it sells — organizing how it sells.

Sells products with variants

Size, color, reference, or presentation. Needs price, stock, and images per variant, not per product.

Ships nationally or regionally

Dispatches to different cities and needs shipping cost calculated automatically, by weight and destination.

Wants online payments without the complexity

Benefits from collecting payment at the moment of purchase, without building an integration or paying the system a cut of every sale.

Wants to show up on Google, not only on social

Depends on social reach to be found. Needs a page on its own domain that ranks in search engines.

What's not included

Full clarity on the scope

The system receives, charges, and organizes orders, but it does not close the entire commercial operation automatically. If you need something from this list, it's evaluated as additional scope.

Electronic invoicing
POS or in-person point of sale
Carrier integration and shipping labels
Multi-warehouse inventory
Accounting or purchasing module
WhatsApp automation
Promotions or coupon module
Multi-vendor marketplace
Visual page builder
Plans and pricing

One-time activation fee

No system subscription and no commission per sale. Installment payments available. Ask for conditions.

A business that wants to publish its catalog and start receiving orders in an organized way.

Start

$3.000.000COP · from · one-time

The price varies with the number of products and the initial setup. Customer payment is coordinated through your own channels.

  • Public storefront with catalog and cart
  • Variants with price, stock, and images
  • Checkout with shipping calculation
  • Organized order intake
  • Admin panel
  • Business page on your domain
  • Basic brand configuration
Start with this plan

A business already operating at volume that needs measurement, campaigns, and room to grow.

Scale

$7.500.000COP · from · one-time

The price varies with volume, advanced configuration, and the scope of the support.

  • Everything in the Operate plan
  • GA4 tracking configured
  • Meta Pixel for campaigns
  • Ecommerce events on store and landings
  • Transactional landings per product or campaign
  • Support for large catalogs
  • Extra care on deployment and domain
Start with this plan
Frequently asked questions

About the online store

Yes, from the Operate plan, with MercadoPago integrated: the customer pays on confirming the purchase and the order is recorded with its payment status. On the Start plan, payment is coordinated through the channels you already use — transfer, Nequi, cash on delivery. In no case does the system charge you a commission per sale; any fee involved is the gateway's, since it is the one processing the money.
It calculates the estimated cost to any destination in the country based on product weight and municipality: the customer sees it before confirming and you set the rates from the panel. You can also enable free shipping above a minimum order. What the system does not do is generate the label or connect to the carrier — dispatch still happens through the channel you already use.
The activation payment is one-time and there is no system subscription. There are recurring costs that don't depend on us: hosting, domain, and any external services you use, such as transactional email or image storage.
Yes. The panel is built so you can create, edit, and update products, variants, prices, stock, and images without depending on a developer.
Businesses selling physical products with variants: clothing, accessories, home goods, cosmetics, and similar. It isn't designed for services, digital products, or restaurants with a menu.
The deployment and domain plan is defined at activation. Both the store and the business page can run under your own domain. Hosting and domain costs are separate from the activation price.
It depends on catalog size and level of configuration. A basic plan can be operational within a few days; fuller plans need more time for loading products and setup.
Yes. The panel includes brand configuration: name, colors, fonts, and logo. Appearance is adjusted from the panel, with no developer needed.
It stays running on your domain and it's yours. From the panel you update products, variants, prices, stock, and images without technical help. Functional changes or advanced configuration are evaluated as additional scope.
Activation

Ready to activate your store?

Tell us about your catalog size and how you sell today. We'll work out which plan fits and show you a real store running before you pay anything.